JOHNNY ROYAL TO ADDRESS EXECUTIVE MBA CLASS OF UNLV ON SOCIAL MEDIA 3.0
LSI – Luthier Society CEO and Chairman, Johnny Royal, will address the executive MBA class of UNLV on Saturday, October 31, 2009 at 11:30am on the UNLV campus in Las Vegas, NV on the future of social media and emerging technologies. The executive MBA program at UNLV is an advanced MBA program for executives and decision makers from around the world that range from small business owners to international corporate board members.
Johnny Royal will address the audience on the incessant developments behind social media and where the future of viral marketing is heading. After publishing the world’s first white paper on social media 3.0, Royal was asked to expand his research into a book on the future of viral marketing and the emerging technologies that are helping to shape the means of delivering media to the masses in the digital age.
Luthier Society made the preemptive strike on the inability to quantify social media marketing by spending the past three years building Archimedes; the world’s first online weighted value system of analysis for marketing campaigns that are deployed online. Recently, Luthier Society released the first viral video for the company’s proprietary ROI weighted-value software platform, Archimedes that is set for release in 2010.
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