Archive for Uncategorized

JOHN ROYAL, CEO OF LUTHIER SOCIETY, TO ATTEND DARPA SUMMIT IN WASHINGTON, D.C.

Uncategorized on January 23rd, 2010 18 Comments

LOS ANGELES, CA–(Marketwire – January 26, 2010) – LSI — John Royal, CEO and Chairman of digital marketing and social media firm Luthier Society, Inc. (LSI), along with other Chief Executive Officers from Industry, will join the Defense Advanced Research Projects Agency (DARPA) to discuss major challenges to our country’s national security, the globalization of [...]

LUTHIER SOCIETY PRESENTS SOCIAL MEDIA 3.0

Uncategorized on January 23rd, 2010 12 Comments

LSI – Shortly after publishing the first white paper on Social Media 3.0, digital marketing and social media firm, Luthier Society, produced a viral video series on the future of online user-generated content titled “Social Media 3.0.” The “Social Media 3.0” viral video series begins with the basic tenets of social media and delves [...]

JOHNNY ROYAL CEO OF SOCIAL MEDIA AND VIRAL BRANDING AGENCY LUTHIER SOCIETY INC. SELECTED TO SPEAK AT THE PRSA’S SOCIAL MEDIA AND WEB 3.0 FORUM

Uncategorized on January 23rd, 2010 19 Comments

LSI – Johnny Royal, CEO and Chairman of social media and viral branding agency, Luthier Society, Inc., has been selected as a keynote speaker for the PRSA’s Social Media and Web 3.0 forum on September 24th in Los Angeles. Royal will lead the “Emerging Social Media Technologies and Platforms” discussion and will be presenting [...]

John Royal of Luthier Society Publishes the First White Paper on Social Media 3.0

Uncategorized on January 23rd, 2010 4 Comments

LSI — John Royal, CEO of social media and viral branding agency Luthier Society, published the first white paper on Social Media 3.0 today. The Social Media 3.0 and Future of Viral Marketing White Paper discusses the incessant changes of social media and key concepts behind cutting edge emerging technologies that are helping to [...]

LUTHIER SOCIETY UNVEILS ARCHIMEDES 1.0 TRAILER

Uncategorized on January 23rd, 2010 18 Comments

LSI – John Royal, CEO & Chairman of social media and viral branding agency, Luthier Society, has released the first viral video for the company’s proprietary ROI weighted-value software platform, Archimedes. John Royal and Luthier Society, Inc. have been developing Archimedes over the past several years as a response to the inability of quantifying [...]

JOHNNY ROYAL TO ADDRESS EXECUTIVE MBA CLASS OF UNLV ON SOCIAL MEDIA 3.0

Uncategorized on January 23rd, 2010 21 Comments

LSI – Luthier Society CEO and Chairman, Johnny Royal, will address the executive MBA class of UNLV on Saturday, October 31, 2009 at 11:30am on the UNLV campus in Las Vegas, NV on the future of social media and emerging technologies. The executive MBA program at UNLV is an advanced MBA program for executives [...]

Johnny Royal Publishes First Whitepaper On Web 3.0

Uncategorized on October 26th, 2009 1 Comment

Johnny Royal, CEO of social media and viral branding agency Luthier Society, published the first white paper on Social Media 3.0 today.  The Social Media 3.0 and Future of Viral Marketing White Paper discusses the incessant changes of social media and key concepts behind cutting edge emerging technologies that are helping to shape the short-term and [...]

Johnny Royal, CEO

Uncategorized on October 25th, 2009 9 Comments

For more information about Johnny Royal, See his personal blog.
Johnny brings a unique experience to the Luthier Society as CEO & Chairman of the Board.  With over 10 years experience in the entertainment industry as a social media (micro-site) expert and touring musician, Johnny offers not only practical knowledge but also passion for the industry.  [...]