Archimedes
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John Royal, CEO & Chairman of social media and viral branding agency, Luthier Society, has released the first viral video for the company’s proprietary ROI weighted-value software platform, Archimedes. John Royal and Luthier Society, Inc. have been developing Archimedes over the past several years as a response to the inability of quantifying social media marketing and returning true weighted-value ROI data back to online marketing personnel.
Inspired by the theories of Charles Henry Dow, Archimedes uses a proprietary Tracking Technology Metric (TTM) that has effectively created the world’s first online market index for websites. Archimedes users will be able to determine the depth of their outreach efforts, saturation rate, geo-spatial location of their audience and value of online positioning, giving the first true, monetized value for Return on Investment in social media marketing.
Royal recently published the world’s first white paper on Social Media 3.0 which discusses solutions for inoperability between multi-media platforms, the evolution of the micro-blogosphere and advances in mobile applications for marketing platforms. Some of the more advanced aspects of the research consider various metrics platforms and their specific areas of expertise for various types of social media campaigns.
